Capabilities

Collaborative by design.

With every project I take on, I combine exceptional taste, creativity, and meticulous attention to detail to craft extraordinary brands that outshine the competition, fulfill your brand’s objectives, and deeply connect with audiences.

My collaborative process is transparent, allowing for open and honest communication. Each project is a partnership, and I ensure your project vision and goals are met.

Let’s embark on this creative journey together.

Brand & Design Capabilities

  • Brand Strategy

    It all starts with a strong foundation. I focus on getting to know you to uncover your brand’s essence. Together, we'll craft a brand strategy to serve as your brand’s north star.

  • Brand Identity & Expression

    Your brand's identity is more than just a logo—it's the essence of your business. I design in-depth brand identities that communicate your values and vision through thoughtful design.

  • Brand Guidelines

    Your internal team needs to be able to own the brand. Brand guidelines with a replicable design system will help ensure brand recognition.

  • Digital Design

    From responsive website layouts to to intuitive user interfaces, I create captivating digital experiences. My process involves research and UX design to ensure your website stands out and performs seamlessly across all devices.

  • Print Design

    The world still needs print design, and I bring extensive expertise in this field. From corporate brochures to annual reports, book design, and event materials, I craft stunning pieces that enhance your brand's identity in the physical realm.

  • Consulting

    Are you unsure of your needs? I offer strategic consultation to identify opportunities to improve your brand. I ensure that every decision aligns with your business objectives and enhances your footprint in the market.

Team

Adaptable by design.

Do you have a project that requires a blend of multiple disciplines? I have a fantastic network of professionals to accommodate larger-scale projects.

    • Copywriting

    • Illustration

    • Photography

    • Social Media

    • UX Research

Team-builder by design.

“Amber is skilled in fostering creative thinking among her team members and is dedicated to facilitating the realization of each individual's maximum capabilities.”

–Thor L., former VP of UX, Woven by Toyota

Process

Design Philosophy

Simple by design.

Beautifully create what is useful or necessary without adding enhancements that do not serve the essential function. Seek the essence and allow it to flourish.

Design Process

Methodical by design.

The creative process is rarely a straightforward path from start to finish. It is a remarkable assemblage of elements that weave together imagination, organization, experimentation, and repetition.

One must embrace uncertainty and navigate twists and turns to unlock fresh ideas and uncover hidden gems.

  • During the discover stage, I do a deep dive into understanding your business. I conduct thorough research and analysis to gain valuable insights about your industry, target audience, and competitors. By gaining a comprehensive understanding of your business, I aim to align our services with your goals and objectives.

  • After the Discovery phase I take the time to let it all sink in, I marinate in the research and allow insights to surface.

  • Design is the fun part where all the research, strategy, sketching, and brainstorming come to life.

  • Together, we will navigate through each phase of this project, exchanging ideas, providing feedback, and adjusting our strategies as needed. When it is just right, the final project is ready for delivery.