TOMS

Client

Impact Report

Project

Capability

Collateral Design, Art Direction

Role

Design Director

Team

Copywriter, Illustrator

Deliverables

Impact Report, Social Media Posts, and Marketing Collateral

Overview

Background

A moment to reflect and look ahead.

TOMS underwent a giving model shift and rebrand to appeal to a new generation of consumers and givers. It introduced a new brand look and messaging platform with this 2019–2020 Impact Report, which focused on sharing past giving numbers and emphasizing new grassroots organizations serving their communities.

Objective

Introduce TOMS’ new giving platform and branding.

This impact report design and messaging introduced the world to the new TOMS branding and its change from the 1:1 giving model to giving 1/3 of its profits to grassroots organizations.