Kaldemar Collective

Client

Identity & Brand Guidelines

Project

Capability

Branding, Identity Design

Role

Design Director

Responsibilities

Design of logo and preliminary brand guidelines.

Deliverables

Logo design, color palettes, and typography.

Overview

Background

Create a brand identity that encapsulates integrous service.

Kaldemar Collective was born out of a desire to provide an unmatched level of experience in events and global travel. Their advantage is their team's credibility and reputation in these fields, demonstrating their ability to deliver top-tier services. A brand identity was needed that communicated white-glove service that would resonate with discerning clients.

A custom fleur-de-lis was designed to represent the brand keywords and give the company a distinguished, elevated feel.